Project Description
The 7th Annual Trends and Benchmarks Report showcases the latest RFP trends via original research data collected from over 1,500 RFP professionals across a variety of industries and geographic regions around the world.
The 7th Annual Trends and Benchmarks Report showcases the latest RFP trends via original research data collected from over 1,500 RFP professionals across a variety of industries and geographic regions around the world.
Challenges
The report is a major content piece that drives lead generation and digital campaigns throughout the year. The overall design and structure needed to accommodate digital and print use cases for a wide audience. Since the data is collected from a survey with over 1,500 participants, the content also needed to be categorized into easy to navigate chapters, custom graphs and insights.
Deliverables
The final asset needed to have its own unique micro-brand that felt like an extension of the corporate brand. This included a colour palette, typography, graph styles, iconography and pattern that could be used across the report, social, email, digital paid ads, website and print.
