Project Description
As the company expanded its reach towards an Enterprise customer base, they required a refresh to elevate the brand's visual identity while creating differentiation in the RFP SaaS space.
As the company expanded its reach towards an Enterprise customer base, they required a refresh to elevate the brand's visual identity while creating differentiation in the RFP SaaS space.
Challenges
The previous brand identity leaned on a bright colour palette and vibrant shapes that did not scale well for web, digital and internal use cases. There was also a large discrepancy between the corporate brand and the interface of the product. The refresh was intended to create a harmonized suite of colours, photography and typography that could scale with the business.
Deliverables
The final suite included new brand guidelines that informed a new website, social/digital assets, swag and a visual language that could scale across all internal and external use cases.
