Project Description
The ebook series are original pieces used to generate leads and provide the sales team with top-of-the-sales-funnel content that are tailored to specific industries. The topics educate readers on how customer-centricity should be at the forefront of any business. These are also anchor pieces to specific buyer journeys and campaigns the marketing team has mapped out.
The ebook series are original pieces used to generate leads and provide the sales team with top-of-the-sales-funnel content that are tailored to specific industries. The topics educate readers on how customer-centricity should be at the forefront of any business. These are also anchor pieces to specific buyer journeys and campaigns the marketing team has mapped out.
Challenges
The series had to be produced within a short turn-around time for the sales team to use on high-profile prospects. Landing pages, emails and ads were also produced to drive leads to each ebook.
Deliverables
Ebook, Landing Pages, Emails and Ads for paid and social media channels.
